Guides to AI search, with a source for every number

How ChatGPT, Claude, and Google decide which companies to name, and what to do about it. Written for marketers at financial and software companies.

Newest guide

Every figure in every guide links to its source at the foot of the page.

  1. What is answer engine optimization (AEO)?

    What AEO means, how AI engines pick what to say, what the work involves, and how to measure it, with sources for every number.

Guides

  1. What is answer engine optimization (AEO)?

    What AEO means, how AI engines pick what to say, what the work involves, and how to measure it, with sources for every number.

  2. AEO vs SEO vs GEO: what's different, and what changes for regulated brands

    Where the three overlap, where they split, and which to start with if you're an insurance agency, advisor, CPA firm, mortgage lender, or software company.

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