AEO and SEO for software and SaaS companies

For software companies whose buyers ask ChatGPT which vendors to shortlist before they ever talk to sales.

Software buyers now build their shortlist in AI chat

82% of B2B software buyers in G2's survey said they had used AI chatbots to find vendors.1 G2 sells to software companies, so treat the number as a direction rather than a measurement.

Buyer questions we test

  • Best [category] software for mid-size companies
  • Alternatives to [market leader]
  • [Your brand] vs [competitor]
  • Does [your brand] integrate with Salesforce
  • How much does [category] software cost

What changes for software

  • Alternatives and vs pages

    The formats AI answers quote most when buyers compare vendors.

  • Use case pages

    Pages that describe the buyer's problem in the buyer's words.

  • Integration pages

    One page per meaningful integration, with setup detail.

  • Pricing pages

    Clear pricing, since AI answers often state cost.

  • Review sites

    G2, Capterra, and community threads that AI engines cite for software questions.

Every claim arrives with its source for your reviewers

AI answers repeat what your site says about features, pricing, and integrations. Drafts list every product claim with its source so product and legal can confirm it before launch.

How the review package works

Services

Where to go next

See where you stand in AI search

The visibility check is free and returns a score in about a minute. No email needed to see it.

Sources

  1. G2, buyer behavior report 2026